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Why Art and Science of Eyewear Attends New York’s Annual Vision Expo – It’s for You!

It’s that time of year again: Art and Science of Eyewear will be attending the 2015 Vision Expo in New York later this month.

We love Vision Expo East for many reasons, not the least of which is that it’s always fun to be in New York and absorb current New York City Street Styles! In truth, though, we’re really attending Vision Expo for you – our customer.

Eyewear: Choice Matters

When it comes to finding eyewear you’ll love to wear, we believe strongly that choice matters. So we’re constantly searching for new trends and eyewear styles.

If you’re one of our many long-time customers, you know this and already expect to see updated styles for your favorite signature lines as well as new collections introduced throughout the year as we find something we think will inspire your eyewear style!

We love, though, that the annual Vision Expo East conference gives us a chance to pause and take in a lot of information about what’s considered new and innovative in our industry in a fun and efficient way.

It’s also a great way to check in with our current vendors about the directions they’re going in terms of design, color, materials and other innovations. Often we’re also sharing our ideas and customer feedback, too.

Custom Eyewear Design Inspiration

As we continue to grow our private label and bespoke eyewear offerings, Vision Expo is also an increasingly important opportunity to absorb eyewear trends on a larger scale while inspiring our own eyewear design sensibilities. To that end, you’ll find us interacting not only with designers and experts at the various vendor exhibits, but also with other eyewear industry colleagues.

Frame Style Trends are Fun but We’re Focused on Lenses, too!

One thing we don’t speak about often enough on this blog is the importance of eyewear lens choice. If you’re a customer you already know that this is a personalized conversation we have with you each time you buy a pair of eyeglasses.

Lens customization is state-of-the-art in our industry and has always been standard practice at Art and Science of Eyewear. That means we’re always looking and learning, working hard to stay on top of the many advances in eyewear lens technologies and offerings.

As you might imagine, attending Vision Expo East is one of the many ways we do that – not only to see what’s new but to share ideas with the experts on hand.

Look for more information about our Vision Expo 2015 experience in future blog posts!

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